Good heavens, what’s happening? Yesterday I received emails from: > A US pizza chain asking if I’d be interested in buying into their franchise 🤔 (not an obvious marketing strategy for us) > Someone selling order fulfilment and shipping services (we send out a few books a month at most) > A recruitment agency asking if we’re evaluating our software development team (we don’t have one) > Another recruitment agency if we want tech or IT people (nope - too small to in-house this) Obviously a lot of people seem to have woken up on Tuesday morning thinking: I know, I’ll do a bit of marketing today! Nothing like a bit of carefully thought through, relevant engagement with ideal potential clients. I don't mind cold approaches - I recognise we're all making a living. But 'spray and pray' doesn't work. I do sometimes go back to these people and point out how they could improve their marketing. I often reply to say no thank you (politeness never goes amiss). I NEVER go from not knowing someone at all to a ‘yes’ to talking about something that’s completely irrelevant. I *might* respond if we had a need at that point and they had done a good job in positioning themselves credibly and written a well-worded email. What approaches have you received recently and how have you responded? #bettermarketing #marketingthinking #marketing